Glossary

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Brand Formation

Brand formation refers to the controlled development of a company or product into a distinguished brand with a clearly defined performance.

The core task of brand formation and the development of a unique brand identity is to develop an unambiguous and sustainable positioning for the brand with which performances delivered in the past are translated into a sustainable promise. It is also about the question of what distinguishes companies based on their prior development history, and what competences and topics they can credibly claim for themselves and continue to expand.

The BrandTrust Brand Glossary

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