That isn't always easy. Even the most talented brand ambassadors will not succeed if the management staff – from CEO all the way down to team leader – do not understand the brand values and do not act according to those values in their day-to-day activities.
Under the motto "living the brand", we coach our clients' management staff to understand, integrate, and exemplify the brand core values and the brand positioning. In one-on-one or team settings, we show them how to develop a value-centered leadership style and assume an unambiguous attitude.
In addition to leadership coaching, we establish a quantitative measurement system for brand success. It makes brands and their added value empirically measurable, apart from the still much-used advertising indicators. This way, the brand becomes a decision factor in executive and management meetings, and a real instrument for increasing the corporate value.
See also Brand-centric transformation