Brand innovation

The brand is a valuable, inspiring partner in the development of innovations.

Those who involve the brand from the outset can look forward to lucrative innovations.

The trick is to use the brand as a decision-making compass in every single phase of the innovation process. This is known as brand-centred innovation.

Successful innovations grow from within, not from the outside - just like successful brands.

Our solutions for your innovations:

  • Customer Centric Innovation
  • Identifying growth potential
  • Performance Branding
  • Design Sprint/Design Thinking
  • Prototyping
  • Brand Excellence Audit
  • Brand Identity
  • Brand DNA
  • Combining Brand Positioning and Sustainability
  • Brand Competitor Check
  • Competitive Brand Positioning
  • Customer Journey Mapping
  • Transforming Customer Experiences
  • Blue Ocean Strategies

Your experts on the subject of brand innovation:

These are some of the clients we have worked with in the field of brand innovation:

Top Unternehmensberatung 2023: BrandTrust

Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023

For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.

We are delighted with this appreciation and would like to thank our clients and colleagues.


Get in touch with us

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Mirja Frank

Mirja Frank

Customer Love Manager