We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.

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21 November 2018, Luxury and Brands

Digital Luxury: How The Digital Transformation Shapes Luxury Brands

Digitalization, changing consumption requirements, and new target groups are revolutionizing the world of luxury goods in disruptive ways. The study is an international caomparison of the effects of digitalization on luxury brands and the perception of luxury.

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GOOD Business – das Denken der Gewinner von morgen


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