7 January 2018, Brand building

Startups: Success comes not through marketing, but through brand management

A brand helps founders to get off to a running start if they use it from the very beginning as a company management tool – and don’t misunderstand it to be a pretty marketing add-on. Founders who represent a clear attitude and are passionately committed to a vision they want to bring to life are in the best starting position.

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The future belongs to the interaction of economy, ecology, ethics, and integrity

GOOD Business – das Denken der Gewinner von morgen

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What we don’t do

No operative marketing, no advertising, no market research, no brand valuation, no headhunting, no SEO, no PR, and no sponsoring.

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