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3 June 2019, Brand and responsibility

Millennials and Generation Z – looking for meaning in brands (Part 3)

They go through life with particularly critical and watchful eyes: Millennials and Generation Z. They know the global problems and want to contribute constructively to the solution. This is not only a fertile breeding ground for impact brands, but also a trigger for other brands to critically examine their self-perception.

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Value Branding: Vom hochwertigen Produkt zur wertvollen Marke


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