We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.


2 September 2019, Brand development

Courage in brand management: What we can learn from Gucci

From collective indignation to boundless enthusiasm – the brand Gucci is setting new standards in the fashion industry. The competition is awe-struck and wondering: Why is the Italian luxury label so successful?

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The future belongs to the interaction of economy, ecology, ethics, and integrity

GOOD Business – das Denken der Gewinner von morgen

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What we don’t do

No operative marketing, no advertising, no market research, no brand valuation, no headhunting, no SEO, no PR, and no sponsoring.

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