We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.


4 February 2019, Hotel Brands

Why every hotel needs a clear brand positioning

How can a hotel be sure to thrill its guests? By optimizing the brand touchpoints that are important to its guests. That can only be done with a clear positioning.

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The first textbook on brands that combines theory and practice.

No. 1 Brands : Die Erfolgsgeheimnisse starker Marken

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What we don’t do

No operative marketing, no advertising, no market research, no brand valuation, no headhunting, no SEO, no PR, and no sponsoring.

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