We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.

Article

14 June 2021, Fashion brands

Fashion shop for bargain goods: Why is Shein so attractive?

The Chinese online shop Shein is taking the world by storm, and seems to be particularly popular among young people. What is it doing better than the rest? To find the answer, I shopped there.

Read article

Book

The first textbook for tourism brands

Destination Branding - von der Geographie zur Bedeutung


More info

What we don’t do

No operative marketing, no advertising, no market research, no brand valuation, no headhunting, no SEO, no PR, and no sponsoring.


Find out more