3 May 2018, Brand future

Hey Siri, order some beer! This is why Alexa & friends are the death of weak brands

In two years, half of consumers will no longer be searching the web manually, but with their voices. They will be using voice assistants like Alexa, Siri, and Cortana. The risks this new behavior poses for brands are enormous.

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The first textbook on brands that combines theory and practice.

No. 1 Brands : Die Erfolgsgeheimnisse starker Marken

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