We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.


1 October 2018, Markenentwicklung

From average to luxury brand: How uptrading of brands works

Companies who want to upgrade their brand to a premium or luxury brand need more than a new campaign.

Read article


The first textbook for technology brands

Value Branding: Vom hochwertigen Produkt zur wertvollen Marke

More info

What we don’t do

No operative marketing, no advertising, no market research, no brand valuation, no headhunting, no SEO, no PR, and no sponsoring.

Find out more