BrandTrust is the leading management consultancy for effective brand management in the German-speaking region.

Article

11 June 2018, Brand Touchpoints

How do I manage touchpoints? Here’s how it works

This is a fundamental article on the topic of touchpoint management: What exactly is a “brand touchpoint”? Why is professional management of touchpoints so important?

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Book

The first textbook for technology brands

Value Branding: Vom hochwertigen Produkt zur wertvollen Marke


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What we don’t do

No operative marketing, no advertising, no market research, no brand valuation, no headhunting, no SEO, no PR, and no sponsoring.


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Glossary

Brand Fit


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