We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.


14 June 2021, Fashion brands

Fashion shop for bargain goods: Why is Shein so attractive?

The Chinese online shop Shein is taking the world by storm, and seems to be particularly popular among young people. What is it doing better than the rest? To find the answer, I shopped there.

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Destination Branding - von der Geographie zur Bedeutung

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