We develop business strategies for the digital world from a brand perspective, which opens up completely new business potential.

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12 December 2022, Brand attractiveness

Pros and Cons: Does Your Brand Really Need a New Name?

When does it make sense to do a rebranding, and when should you stay away from it and consider a repositioning instead? We give you 8 good reasons that justify a new brand name – and 8 reasons against it.

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