Privacy Statement

Telefon E-Mail Social Media
Tel. +49 911 933 57 80

Tel. +43 1 890 2018
Social Media
Follow us:
YouTube Twitter Facebook
Instagram Xing LinkedIn

Privacy Statement

Responsible entity for the purpose of data protection law, in particular the EU General Data Protection Regulation (GDPR), is:
Brand Trust GmbH

Pfannenschmiedsgasse 1
90402 Nuremberg

Phone: +49 911 9 33 57-80
Fax: +49 911 39 60 66

Your rights as affected persons

You may exercise the following rights at any time by contacting our data protection officer at the listed contact address:

  • information about the data we have stored and how they are processed,
  • correction of incorrect personal data,
  • deletion of the data we have stored,
  • limitation of data processing, provided we are not yet permitted to delete your data due to legal obligations,
  • objection to our processing of your data, and
  • data transferability, provided you have consented to our processing your data or have established a contract with us.

If you have given us consent, you may revoke it at any time with effect for the future.

You may address a complaint to the relevant supervisory authority at any time. Which supervisory authority is applicable to you depends on your state of residence, your work, or the alleged violation. You will find a list of supervisory authorities (for the non-public sector) with addresses at:

Purposes of data processing by the responsible entity and third parties

We process your personal data exclusively for purposes listed in this privacy statement. Your personal data are not transferred to third parties for purposes other than those listed here. We only transfer your personal data to third parties if:

  • you have given your explicit consent,
  • processing is necessary to execute a contract with you, or
  • processing is necessary to fulfill a legal obligation,

processing is necessary to preserve justified interests and there is no reason to assume that you have an overriding, legitimate interest in our not transferring your data.

You can find further information about the processing of personal data here.

Collection of general information when visiting our web site

When you access our web site, general data are automatically collected by means of a cookie. This information (server log files) contains, for instance, the type of web browser, the operating system used, the domain name of your internet service provider, and similar data. None of this information can be connected to your person.

The information is technologically necessary to deliver the web site content you have requested and is indispensable when using the internet. It is used in particular for the following purposes:

  • ensuring trouble-free connection to the web site,
  • ensuring trouble-free use of our web site,
  • evaluating system security and stability, and
  • other administrative purposes.

We process your personal data based on our justified interest for the above-mentioned purposes of data collection. We do not use your data to draw conclusions about your person. Only the responsible entity and in certain cases contract data processors receive your data.
We may statistically evaluate anonymous information of this type in order to optimize our internet presence and the technology behind it.


Like many other web sites, we use so-called "cookies". Cookies are small text files that are transferred to your hard drive by a web site server. This automatically provides us certain data such as your IP address, the browser you used, your operating system, and your internet connection.

Cookies cannot be used to start programs or transfer viruses to a computer. With the information contained in cookies, we can provide you with easier navigation and ensure our web pages are displayed correctly.

Under no circumstances do we transfer the data we collect to third parties or connect them to your personal data without your consent.

Of course, you can view our web site without cookies as well. Internet browsers are generally set to accept cookies. You can deactivate the use of cookies at any time by changing your browser settings. Please use the help function of your internet browser to find out how to make those changes. Please note that certain functions of our web site may no longer work when you have deactivated the use of cookies.

SSL encryption

In order to protect your data during transfer, we use state of the art encryption technology (e.g. SSL) via HTTPS.

Contact form

When you contact us per e-mail or contact form about questions of any nature, you give us your voluntary consent for the purpose of establishing contact. This requires providing us with a valid e-mail address. The address allows us to allocate the inquiry and subsequently process it. Provision of any further data is optional. The information you provide is stored for the purpose of processing the inquiry and any possible follow-up questions.

Use of Google Analytics

This web site uses Google Analytics, a web analysis service provided by Google Inc. (hereafter: Google). Google Analytics uses so-called "cookies", i.e. text files that are stored on your computer and allow us to analyze how you use our web site. The information generated by the cookie about your use of this web site is generally transferred to a Google server in the USA and stored there. Due to the activation of IP anonymization in these web pages, Google first shortens your IP address within member states of the European Union or other contract states of the Agreement on the European Economic Area. In exceptional cases, the full IP address is transferred to a Google server in the USA and shortened there. On behalf of the operator of this web site, Google will use this information to evaluate your use of the web site, compile reports on the web site activities, and to provide the web site operator with further services connected with the use of the web site and the internet. Google does not connect the IP address transmitted by your browser in the context of Google Analytics with other data.

The purposes of data processing are solely to evaluate web site use and compile reports on activities on the web site. Further related services are then to be provided based on the information gained about web site and internet use. Processing is founded on the justified interest of the web site operator.

You can prevent the storage of cookies by using the respective setting in your browser software; however, we point out that doing so may cause you to lose full functionality of some of the features on this web site. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the web site (incl. your IP address) by Google and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: browser add-on for deactivating Google Analytics.

Additionally or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This installs an opt-out cookie on your device. It prevents data collection by Google Analytics for this web site and for this browser in the future for as long as the cookie remains installed on your browser.

Google AdWords and Remarketing

Our web site uses Google Conversion-Tracking. If you reached our web site via an ad placed by Google, Google Adwords stores a cookie on your computer. The cookie for conversion tracking is placed when a user clicks an ad placed by Google. These cookies lose their validity after 30 days and do not serve personal identification. When a user visits certain pages of our web site and the cookie has not yet expired, we and Google can see that the user clicked the ad and was referred to this page. Every Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked via the web sites of AdWords customers. The information gathered with the help of conversion cookies serves to prepare conversion statistics for AdWords customers who have decided to use conversion tracking. The customers are informed of the total number of users who clicked their ad and were referred to a page equipped with a conversion tracking tag. However, they receive no information that could identify users personally.

If you do not wish to participate in the tracking you can reject the placement of the necessary cookie - for instance by choosing the browser setting that deactivates the automatic placement of cookies in general, or you can set your browser to block cookies by the domain "".

Please note that you should not delete the opt-out cookies as long as you do not wish for any data to be recorded. If you have deleted all cookies in your browser, you have to replace the respective opt-out cookie.


This is an advertiser cookie and a performance improver cookie. It allows us to serve relevant advertising content to users that have previously visited our website. The data which is collected is anonymous.

You can read more and change your preferences here:

You can control and opt-out of Google adverts and other third party cookies here:


We use the search and content marketing platform Searchmetrics for analysis and optimization purposes. Information about Searchmetrics (Searchmetrics GmbH, Greifswalder Straße 212, 10405 Berlin) can be found here:

Use of Adobe Typekit

We use Adobe Typekit for the visual design of our web site. Typekit is a service provided by Adobe Systems Software Ireland Ltd. that gives us access to a fonts library. In order to integrate the fonts we use, your browser must establish a connection with an Adobe server in the USA and download the font necessary for our web site. This gives Adobe the information that our web site was accessed from your IP address. Further information on Adobe Typekit is available in Adobe's privacy statement, which you can access here:

Embedded YouTube videos

We embed YouTube Videos in some of our web pages. The associated plugins are operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection is established with the YouTube servers. YouTube is informed which pages you are visiting. If you are logged into your YouTube account, YouTube can associate your surfing behavior with your person. You can prevent this by logging off your YouTube account prior to visiting our pages.

When a YouTube Video is started, the provider uses cookies that collect data about user behavior.

Users who have deactivated the storage of cookies for the Google-Ad program can view the YouTube Videos without the use of such cookies. However, YouTube also stores non-personal usage data in other cookies. If you would like to prevent this, you will need to block cookies in your browser.

Further information on "YouTube's" privacy policy is available in the provider's privacy statement at:

Social Plugins

Our digital content uses so-called social plugins by the social networks Facebook, LinkedIn, Twitter, and Xing. These functions let you share pieces of content with your friends in those networks or recommend those pieces of content.

When using social plugins like the Facebook "Like" button, LInkedIn, Twitter, or Xing, those social networks can collect personal data about you as described below.

When you access digital content in which a social plugin is integrated, the social network immediately establishes a direct connection with your browser. The social network receives the information that you visited that web site with your IP address/device ID. This occurs regardless of whether you are logged in or even registered in that particular social network.

If you are logged into the respective social network at the same time, the social network automatically allocates your site access to your profile. If you activate the respective social plugins and for example recommend articles and content, the social network can also associate that information with your profile. If you do not wish the social network to associate your visit to our web sites with your user account, please log off the respective network when you use our digital content.

We would like to point out that the data collected in connection with social plugins are only exchanged between your browser and the operator of the social networks. We have no knowledge of any kind about the content of data collected and provided. In light of that fact, we recommend that you read the current privacy statements of the operators of the social networks listed below.

Our digital content uses, among other things, the so-called "Like" button by Facebook (Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland). Facebook's privacy statement is available at

Information about privacy at LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) can be found here:

Information on Twitter's privacy policy (Twitter Inc., 795 Folsom St., Suite 600,0San Francisco, CA 94107) is available here:

Information about Xing's privacy policy (XING SE, Dammtorstraße 30, 20354 Hamburg) is available here:

Information about YouTube's privacy policy (YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA) is available here:

Facebook Pixel

We use a "Facebook Pixel" by the social network Facebook Inc. ("Facebook"). The Facebook Pixel can track the behavior of users after they click on a Facebook ad. By using the Facebook Pixel we can see how our marketing measures are received on Facebook and make optimizations if necessary.

If you would like to deactivate cookie storage for Facebook, you will need to change your browser settings. For more details, please refer to your browser's help menu.

The data collected remain anonymous and do not allow for conclusions about the user's identity. Facebook stores and processes the data for its own advertising purposes according to the Facebook privacy guideline (

Furthermore, we use the additional function "advanced matching" when we use the Facebook Pixel. This means that data for forming target groups ("Custom Audiences" or "Look Alike Audiences") are encrypted and sent to Facebook. For more information please follow this link:

LinkedIn Conversion Tracking

The BrandTrust web site uses the analysis and conversion tracking technology provided by the platform LinkedIn. With this LinkedIn technology, you can be provided with more relevant advertising based on your interests. Furthermore, BrandTrust receives aggregated and anonymous reports from LinkedIn about ad activities, and information about the way you interact with the BrandTrust web site.

You can object to the analysis of your user behavior by LinkedIn and the provision of interest-based recommendations ("opt-out"). To do so, please follow this link:

Crazy Egg

The BrandTrust website uses the optimization tool Crazy Egg. Crazy Egg uses cookies that make it possible to analyze the use of the website. The information generated by the cookie about the use of this website is generally transferred to and stored on a server in the USA owned by Crazy Egg.

Information on Crazy Egg's data protection policy (Crazy Egg, Inc., 16220 Ridgeview Lane, La Mirada, CA , 90638, USA) is available here:

If you would like to deactivate the saving of cookies for Crazy Egg, you need to change your browser settings. For more information please consult your browser's help menu. You can also reject the analysis of your user behavior by Crazy Egg ("Opt-Out"). To do that, please follow this link: 

Changes to our privacy statement

We reserve the right to adapt this privacy statement to keep it current with the latest legal requirements or in order to transport changes in our services into the privacy statement, for instance when we introduce new services. For your next visit, the new privacy statement then applies.

Questions for our data protection officer

If you have any questions about our privacy policy, please write us an e-mail or contact the person in our organization directly responsible for data protection:

Stephan Eschenbacher
IT-Consulting & Service
Eckenstraße 50
90480 Nuremberg

Popular Articles


6 October 2017, Blockchain

Blockchain & Bitcoins: What does the brave new world mean for brands?

More details


13 September 2017, BrandTrust Resilience Index Automotive brands

Despite Dieselgate: German car makers are viable – VW with reservations.

More details