Brand architecture

A brand architecture brings structure and order to your brand portfolio.

Brand architecture brings dynamism to your brand system.

Every company needs a customised brand architecture. One of the most common variants is the alignment with an umbrella brand that dominates all brands. A multi-brand strategy is used to manage brands that have nothing in common and do not need a common umbrella.

A coherent brand architecture is a key factor for successful M&A processes.

Our solutions for your brand architecture:

  • Brand portfolio management
  • Brand Management Audit
  • Brand Excellence Audit
  • Brand Strategy Development
  • Competitive Brand Positioning
  • Brand Identity
  • Brand DNA
  • Culture Code Development
  • Global Brand Governance & Organisation
  • Brand Value Management / Economic Brand Management
  • Brand Mergers & Acquisitions
  • Brand Management Programme
  • Digital Brand Management Programme
  • Intercultural Brand Management
  • Building & Managing Brand Communities
  • Identifying Growth Potential

Your experts on the subject of brand architecture:

These are some of our customers

Top Unternehmensberatung 2023: BrandTrust

Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023

For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.

We are delighted with this appreciation and would like to thank our clients and colleagues.


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Mirja Frank

Mirja Frank

Customer Love Manager