Brand Positioning
Never emulate the competition, but show individuality and a strong, unmistakable character!
Successful brand positioning is based on several pillars: for example, on the top performance that has grown historically in your company and must be constantly renewed. Or on the perception of your brand - i.e. what your stakeholders such as customers and employees think about it.
Strong brands have strong boundaries - thanks to their positioning.
These are our solutions for your successful brand positioning:
- Brand Competitor Check
- Competitive brand positioning
- Employer branding
- Brand Identity
- Brand DNA
- Building & Managing Brand Communities
- Customer Journey Mapping
- Brand Touchpoint Management
- Combining Brand Positioning and Sustainability
- Blue Ocean Strategies
- Performance Branding
- Brand Competitor Check
Your experts on the subject of brand positioning:

Klaus-Dieter Koch
Managing Partner

Klaus-Dieter Koch
Managing Partner

Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023
For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
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