Brand positioning

Do you want your brand to be successful? Then it needs to be unique, different from all the others. The basis for this is a clear brand positioning.

Never emulate the competition, but show individuality and a strong, unmistakable character!

Successful brand positioning is based on several pillars: for example, on the top performance that has grown historically in your company and must be constantly renewed. Or on the perception of your brand - i.e. what your stakeholders such as customers and employees think about it.

Strong brands have strong boundaries - thanks to their positioning.

These are our solutions for your successful brand positioning:

  • Brand Competitor Check
  • Competitive brand positioning
  • Employer branding
  • Brand Identity
  • Brand DNA
  • Building & Managing Brand Communities
  • Customer Journey Mapping
  • Brand Touchpoint Management
  • Combining Brand Positioning and Sustainability
  • Blue Ocean Strategies
  • Performance Branding
  • Brand Competitor Check


Your experts on the subject of brand positioning:

Klaus-Dieter Koch

Managing Partner

Klaus-Dieter Koch

Managing Partner

These are some of our customers

Top Unternehmensberatung 2023: BrandTrust

Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023

For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.


Get in touch with us

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Mirja Frank

Mirja Frank

Customer Love Manager