Brand strategy

Behind every strong brand is a strong strategy: it ensures profitable growth and gives you strength in turbulent times.

Brands can only seduce when they have learnt to lead.

This is the task of a brand strategy: it aligns the thinking, decisions and actions of your company and uses overarching goals to do so. It provides all stakeholders, employees and customers with guidance and orientation.

The brand strategy is the basis for brand leadership and brand management. It sets the course for a successful future.

These are our solutions for your brand strategy:

  • Brand Strategy Development
  • Brand Centric Leadership
  • Culture Code Development
  • Brand Excellence Audit
  • Brand Portfolio Management
  • Global Brand Governance & Organisation
  • Brand Value Management / Economic Brand Management
  • Brand Touchpoint Management
  • Brand Mergers & Acquisitions
  • Legacy Building
  • Blue Ocean Strategies

Your experts on brand strategy:

These are some of our customers

Top Unternehmensberatung 2023: BrandTrust

Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023

For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.

We are delighted with this appreciation and would like to thank our clients and colleagues.


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Mirja Frank

Mirja Frank

Customer Love Manager