Industry | ­Automotive| ­Suppliers

When innovations are no longer enough, the brand helps.

The dogmas of this industry - the most important in the German market - are: The product is the hero and sells itself - Innovation makes the difference for us and sales takes care of the rest - Our marketing builds a nice exhibition stand and maintains the main catalogue.

In our opinion: This attitude is outdated and threatens future viability. Instead, we need to act in a more customer-centred way than before. Customer journeys must be more service-orientated. This also applies to major and assertive brands if they want to make a confident start into the future.


Your industry experts:

These are some of our customers

Top Unternehmensberatung 2023: BrandTrust

Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023

For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.

We are delighted with this appreciation and would like to thank our clients and colleagues.

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Mirja Frank

Mirja Frank

Customer Love Manager