Studies

Ready for the future?

Future readiness of brands in Slovenia

How desirable are Slovenian brands today and how well prepared are they for the future? We conducted a survey in Slovenia to find out how users think Slovenian brands are prepared for the future. The results show which brands are attractive today but do not have sufficient appeal for the future in the eyes of users and connoisseurs. And which brands are desirable today and have potential for the future, provided they do not fall asleep.

Metka Hrovat

Executive
Consultant

Sustainability from a new perspective

Impact Brand Study

Impacts Brands like Patagonia prove it: Those who know how to combine morals and profit can be successful in oversaturated markets.

Klaus-Dieter Koch

Managing Partner

TrendsActive

TRENDREPORT 2020: The search for meaning

How brands can contribute to people's search for meaning. This trend report helps brands to respond to people's need for a meaningful life.

Kees Elands

Founder and CEO of TrendsActive

Effects of digitalization on luxury brands and the perception of luxury – an international comparison

Digital Luxury: How the Digital Transformation Shapes Luxury Brands

Digitalization, changing consumption requirements, and new target groups are revolutionizing the world of luxury goods in disruptive ways.

Klaus-Dieter Koch

Managing Partner

The Financial Brands Study with current developments from Switzerland

Quo vadis, financial sector? The Swiss Financial Brands Study

Do banks and insurers have a future in the digital world? The fact that the financial sector is facing turbulent times has become increasingly evident for some time: New competitors come and go. Small and agile FinTechs, but also large digital giants like Amazon or Google are entering the market.

BrandTrust

The most resilient Swiss brands – BrandTrust Resilience Index

Swiss brands strengthen resilience in turbulent times

Which Swiss brands are the most resilient? And what criteria can be used to measure resilience? Our study on the resilience of Swiss brands yielded some surprising results.

BrandTrust

Made in Germany 4.0: The great BrandTrust Technology Brand Study

How resilient are German technology brands?

BrandTrust

The largest study on brand touchpoint management in Germany, Austria, and Switzerland

From product to experience – how brand touchpoints become the total experience

Klaus-Dieter Koch

Managing Partner

The first BrandTrust indifference study

What to do when consumers don’t care about brands?

A growing number of consumers are neither fans nor rejecters of a brand or a product. They simply do not care about brands. We launched a study to research this group of “indifferents”.

Jürgen Gietl

Managing Partner

„New Luxury and Brands Reloaded“

Which luxury brands are attractive – and which are only well-known?

In this complementary study to "New Luxury and Brands Reloaded", we publish a comparison of 40 luxury brands from five countries. We use a four-field matrix to visually compare their awareness levels and attractiveness.

Klaus-Dieter Koch

Managing Partner

„Beyond the Digital Hype“

Effective brand management in the digital world

How do the appearances of offline brands in the social web affect consumers? What is important to them in their brand contacts in the social media? What content do they want? We pursued these questions with a comprehensive study.

Klaus-Dieter Koch

Managing Partner

„New Luxury and Brands Reloaded“

Luxury brands: The idea of luxury in different countries

Consumption is increasingly shaped by values like sustainability, fairness, and individuality. Does this value shift also result in a different understanding of luxury?

Klaus-Dieter Koch

Managing Partner