White paper
Winning Gen Z
18. Juni 2026
Achieving the rejuvenation of your bank with the double lever
Regional banks and cooperative banks are not losing Gen Z to neobanks. They are losing them because of their own hesitancy. Neobanks are establishing the first point of contact on financial matters and are systematically expanding into the high-margin stages of life: mortgages, pensions and wealth accumulation. Those who fail to win them over today will either have to buy them back at a high price tomorrow or remain in a secondary role indefinitely.
This white paper shows how banks can counter this trend using the dual strategy of 'New Proximity' and 'Social Banking'. It includes a positioning comparison of ten banks, key economic indicators and the Gen Z Quick Boost, which delivers the first measurable results within eight weeks.
Download
Download the white paper here and find out which two levers banks can use to win over Gen Z. You can read the first few pages here as a preview.
Author
Sebastian Schäfer
Partner
Best of Consulting 2025 – 1st place for BrandTrust
We are among the best consulting firms in Germany: We have been honored by WirtschaftsWoche with the "Best of Consulting Mittelstand 2025" award – taking first place in the Marketing category. We were particularly convincing in the areas of client satisfaction and effectiveness of results.
We are delighted to receive this award and would like to thank our clients and partners for their trust, as well as our fantastic team.
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