Glossary

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Destination Branding

The term describes the brand-centric orientation of geographical areas, such as tourism destinations (definition BrandTrust).

The goal is to position the destination brand attractively, credibly, and distinctly in the tourism market by means of a clearly defined brand identity.

The challenge of this special form of branding is its complexity: Destination branding has to bring a multi-layered range of services containing the individual performances of very different stakeholders to one common brand level.

The BrandTrust Brand Glossary

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