In our eleven Industry Competence Centers, we work for a broad variety of clients: from globally active S&P 500, Dax 30, ATX, or SMI concerns to mid-sized tourism associations. We do focus on the German-speaking region.

Gabriela Rusu
Head of Strategic Marketing
von UNIQA Insurance Group

Their professionalism, expertise and great team attitude made the project implementation in each country a success.

The structuring of the many single brands into a clear system of brand architecture has given our organization a high level of orientation. In addition, Mr. Gietl and the BrandTrust team were able to generate understanding and commitment to brand issues within the company through many inspiring lectures.


As different as our clients may be, their needs and motives for approaching us are very similar. We support them with goals like these:

  • Building new brands and umbrella brands.
  • Increasing brand value.
  • Positioning brands more clearly, sharpening brand profiles.
  • Asserting higher prices and better conditions in the market.
  • Prevailing against price-oriented competition.
  • Building a sustainable brand architecture for brand portfolios.
  • Unlocking new growth potential through horizontal and vertical brand expansion.
  • Tightening of international brand management.
  • Integration of acquired brands.
  • Rehabilitation of neglected brands.
  • Compensating weaknesses in sales though a stronger brand.
  • Penetrating the market more quickly with lower risk and more successful innovations.
  • Mastering the digital transformation with the help of the brand.
  • Analyzing which digital media and processes match the brand and brand communication.
  • Improving excellence of brand communication and marketing.
  • Creating more distinction from copycats.
  • Giving employees the needed confidence for the transformation. Shaping the transformation with the help of the brand.
  • Creating a stronger identity with employees and business partners through internal branding.
  • Support with human relations: obtaining better and more suitable employees.