Webinar am 26. Februar
Community Management
From Joining to Belonging: The Power of Community in Uncertain Times
Why a strong community is your most valuable asset in uncertain times
Markets are fragmenting, budgets are being slashed, and customer loyalty is evaporating. In challenging economic times, a true community is no longer a "nice-to-have", it is your brand's most vital safety net. While traditional advertising becomes more expensive and less effective, a loyal fan base is what carries a brand through the storm.
However, many leaders hesitate to act because community building feels overwhelmingly complex or impossible to scale. We are here to change that.
What the webinar is about
In our webinar "From Joining to Belonging," we provide strategic clarity on what actually makes community work in times of uncertainty:
- Why communities are becoming a real response to economic and social pressure
- Why fans consistently outperform transactional customers
- Why community is shaped by leadership decisions, not content creation
- How to shift from chasing new leads to building value with a loyal core
What you can expect
- An honest look at today's relevance: why fans systematically outperform classic customers in terms of lifetime value and advocacy.
- Breaking the Complexity: We provide Quick Wins for those who feel overwhelmed by the topic and show what belonging means in business terms.
- Brand-Led Belonging: Why we must focus on shared values and meaning rather than just transactional benefits or discount-driven engagement.
- Inspiring extensions and real examples: Why creating exclusivity, knowledge advantages and planned surprise moments keep communities alive - beyond platforms, content plans and campaigns.
- A Strategic Roadmap: How to identify your true fans, align them with your brand strategy, and build a sustainable rhythm that keeps your brand relevant.
Who should attend
This webinar is designed for Brand Leaders, Marketing Decision-Makers, and Executives who want to stop "running a community" and start understanding how belonging creates long-term relevance, loyalty, and sustainable growth - even when the market is tough.
Registration
The webinar will take place on February 26, 2026, at 11 a.m. and will be held in English. Register here free of charge.
Nicole Pöhner, Senior Consultant
Nicole Pöhner is an expert in developing compelling brand and employer branding strategies. She loves to get to the bottom of things instead of just scratching the surface. She penetrates complex interrelationships and translates them into viable strategies that drive companies forward in a sustainable manner.
Luisa Beinrucker, Associate Consultant
Luisa Beinrucker is driving forward the topic of AI at BrandTrust. The sports economist has long been involved in community building and is investigating how it can continue to be made accessible in the age of AI.
Meera Radhoe, Trend Consultant
Meera is a young creative who strives to inspire, create, and think ahead of the curve. Equipped with her background in market research and fashion, she has developed a deep passion for contemporary subcultures, foresight, and understanding the mindset of people along with cultural shifts.
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