Who we are

Klaus-Dieter Koch is one of the most experienced brand strategy consultants in Europe: he has been advising corporations and medium-sized companies for more than 25 years.

• Telecommunication | IT | Media
• Tourism | Destinations | Public Sector
• FMCG | Retail | E-Commerce

• Growth-oriented brand strategies and their implementation
• Digital brand management
• Management of luxury and premium brands
• Leadership training and coaching for top executives

Jürgen Gietl is considered one of the most experienced contacts for technology brands. He has advised more than 100 global and regional companies.

• Chemicals | Energy | Raw Materials
• Industry | Automotive | Suppliers
• Pharma | Health | MedTech
• Sustainability | Impact Brands
• Technology | Digital

• Sustainable strengthening of technology brands
• Management and positioning of B2B brands
• Brand resilience in the age of digitalization, skills shortages and disruption
• Making entrepreneurial merit inheritable

Colin Fernando is the expert for in-depth brand analysis, strategic optimization of brand portfolios and implementation of brand strategies.

• Fashion | Lifestyle | Sport | Cosmetics
• Tourism | Destinations | Public Sector
• Telecommunication | IT | Media
• Transport | Logistics

• Brand implementation
• Brand analyses
• Resonance analyses
• Brand architectures

This is what our partner Sebastian Schäfer stands for: Using brands to arouse genuine emotions (emotions are energy in motion), which lead to a lack of hesitation in purchasing.

• Banking | Insurances | Financial Services
• Construction | Real Estate
• Transport | Logistics

• Brand-based design thinking
• Persona-focused marketing
• Living the brand as a leader
• Pricing Power

Partner Benedikt Streb fights against the conventional brand understanding - brand is logo - and brand censorship in M&A projects by trying to make the soft factor brand measurable.

• Industry | Automotive | Suppliers
• Technology | Digital

• Brand-centered Rocket Growth Strategies
• Real following: Only what glows on the inside can burn on the outside.
• Fact-based brand management
• M&A from a new perspective
• Performance Branding

Dr. Judith Scholz advises companies, SMEs and start-ups from the strongest economic sectors, particularly in the textile, FMCG, lifestyle and healthcare sectors.

• Fashion | Lifestyle | Sport | Cosmetics
• FMCG | Retail | E-Commerce
• Pharma | Health | MedTech

• Development of growth-oriented brand strategies
• Management and employee empowerment
• Brand as a means of cultural transformation
• Uptrading of brands / premiumization
• Digital brand management

Bastian Schneider is our experienced BrandTrust partner in Switzerland. Over the past 20 years, he has supported global corporations, medium-sized family businesses and start-ups from all sectors in their transformation.

• Banking | Insurance | Financial Services
• Chemicals | Energy | Raw Materials
• Construction | Real Estate

• Brand strategy
• Brand architecture
• Brand implementation
• Employer Branding
• Corporate culture
• Change Empowerment

Tabea Höllger is passionate about sustainability. She shows companies how they can find their own powerful and credible approach with which they can shape and position their brands for the future.

• FMCG | Retail | E-Commerce
• Sustainability | Impact Brands

• Strategic brand management
• Sustainability strategies
• Implementation of brand strategies
• Empowering companies to create credible brand experiences

Stephanie Streb is an expert in brand experience and brand touchpoint management. She specializes in fitness, nutrition and lifestyle health brands.

• Fashion | Lifestyle | Sport | Cosmetics
• Pharma | Health | MedTech

• Employer Branding
• Brand Strategy
• Brand-Based Design Thinking

Nicole Kapp is an expert in developing compelling brand and employer branding strategies. Her focus is primarily on brands and employers in the finance and insurance industries.

Shalina Schroeter is an expert in price enforcement strategies in saturated markets and their implementation. She also specialises in growth and behavioural economics.

• FMCG | Retail | E-Commerce
• Fashion | Lifestyle | Sport | Cosmetics
• Banking | ­Insurance | ­Financial Services

• Pricing
• Brand strategy
• Brand implementation