Nicole Pöhner

Nicole Pöhner is an expert in developing compelling brand and employer branding strategies. She loves to get to the bottom of things rather than just skimming the surface. Her focus is on viewing corporate culture not as a soft, peripheral topic, but as the linchpin between strategy and implementation. She sees it as the place where it is determined whether a brand promise is actually fulfilled in everyday life. Strategies can be copied, but cultures cannot - and that is precisely what makes culture, in her view, a unique driver of growth.

After earning a degree in economics and gaining practical experience at various companies, Nicole decided to make a career shift into strategic consulting.

In her free time, you'll find Nicole on the golf course or planning her next trip.

Since 2023, Nicole has been leading the annual BrandTrust Employer Branding Seminar. She publishes on this topic as well as on the fundamentals of brand strategy development.