Tabea Höllger
The expert for FMCG brands
Our partner Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her main areas of focus is the FMCG industry, where she works on product launches and the impact of packaging, among other things.
Tabea describes herself as a mediator between the FMCG market, sustainable brand management, and new technologies. She is convinced that knowledge transfer between these three perspectives is necessary to master the challenges ahead.
In addition, Tabea has been a recognized expert in inspiring brand experiences for many years. She empowers companies to get their employees excited about their brand strategy.
After excursions into market and advertising research and stays abroad in the USA and the Philippines, the trained business psychologist returned to the core questions of her studies at BrandTrust in 2016:
- How do brands manage to shape our attitudes?
- How do they manage to create strong images in our minds?
- How do they turn us into enthusiastic fans?
Industry focus
Brand consulting focus
The author and speaker
As an author, Tabea Höllger encourages sustainable rethinking in strategic brand management. As a speaker, she inspires with her passion for the topic of brands. Tabei has a lot of fun during her presentations: She uses vivid examples, practical experience and humor to make complex theoretical concepts tangible. She attaches great importance to interaction and exchange with her audience.
She has been leading the BrandTrust seminar on building brand strategies since 2022. She has been teaching at Quadria University Berlin since 2019.
