Dr. Judith Meyer

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Nuremberg:
Tel. +49 911 933 57 80

Vienna:
Tel. +43 1 890 2018
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Brand expert for textiles and lifestyle

As a Senior Brand Consultant at BrandTrust, Dr. Judith Meyer conducted the third edition of the "Luxury & Brands" study series in 2018. During her doctorate, she delved deeply into the global textiles industry and published her dissertation entitled "Globale Markenführung und CSR-Kommunikation in sozialen Netzwerken" (Global brand management and CSR communication in the social networks), which was awarded the university prize of Würzburg University.

These days, she consults corporations, SMEs and startups from the strongest economic sectors, particularly textiles, FMCG, lifestyle and health. Core topics of her work are the development of promising brand systems and their implementation within companies.


Sector focus

Lifestyle & Luxury

Retail, Mail Order & E-Commerce

Fast Moving Consumer Goods


Brand consulting focus

  • Development of growth-oriented brand strategies
  • Enabling employees
  • Brands as instruments of cultural transformation
  • Business model transformation
  • Future scenarios

The speaker

Dr. Judith Meyer enjoys maintaining her close ties to science. Apart from numerous teaching assignments and seminars at universities and business schools, she also gives inspiring talks outside of the scientific context on the following focus topics:


Popular Articles

Article

Dr. Judith Meyer

11 May 2020, Brand management

Building brand trust – How it’s done

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Article

Sarah Böhmer

29 April 2019, Brand and responsibility

Impact Brands: Will socio-ecological activity become more important than profit (Part 2)

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