Dr. Judith Scholz

Brand expert for the fashion and textile industry

As a partner at BrandTrust, Dr. Judith Scholz continued the "Luxury & Brands" study series in its third edition in 2018. During her doctorate, she focused intensively on the global textile industry and published her dissertation entitled "Global Brand Management and CSR Communication in Social Networks", which was awarded the University of Würzburg's university prize.

She now advises companies, SMEs and start-ups from the economically strongest sectors, particularly in the textile, FMCG, lifestyle and health sectors. The core topics of her work are the development of promising brand systems and their implementation in companies.

Industry focus

Brand consulting focus

BrandTrust: Dr. Judith Scholz im Workshop
BrandTrust: Dr. Judith Scholz beim Vortrag
BrandTrust: Dr. Judith Scholz als Seminarleiterin
BrandTrust: Dr. Judith Scholz im Gespräch
BrandTrust: Dr. Judith Scholz kurz vor einem Webinar

The speaker

Dr. Judith Scholz likes to maintain a close connection to science. In addition to numerous teaching assignments and seminars at universities, DHBWs and colleges, she also inspires outside the academic context as a speaker with the following main topics:

  • Millennials
  • brand communities
  • Digital brand management
  • Uptrading and upselling / premiumization
  • sustainability

Request Dr. Judith Scholz as a speaker without obligation.

Dr. Judith Scholz