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BrandTrust brand seminar for B2B and B2C companies
Article
9. März 2026,
Why Rolex doesn't just make watches—it also defines the future of luxury
Not every strong brand is a star—and not every star brand remains one. A select few brands maintain an exceptional position over decades by not fighting change, but mastering it. We call these brands “superstar brands.” Rolex is one of the most striking examples. This article explains why Rolex’s brand logic in particular offers the ideal conditions for leveraging artificial intelligence as a tool for control, quality, and long-term desirability.
Klaus-Dieter Koch
Managing Partner
Study
Top 40 of the most desirable winter sports destination brands in the Alps 2010
The most desirable winter sports destinations in the Alps: Why they are successful
Klaus-Dieter Koch
Managing Partner
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BrandCircle Vienna
The head of our Vienna office, Achim Feige, invites you at regular intervals to his exclusive BrandCircles in the heart of Vienna, to the BrandTrust Living Room on Lugeck.
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101 Triggers to Boost Your Brand
