Education
BrandTrust brand seminar for B2B and B2C companies
Article
2. September 2024, Brand performance
Wake up before the AI knockout! Five hacks for brand management.
I'm a fan of artificial intelligence. That's why I ask myself: when will brands finally wake up? When will they realise what's coming? These are my five AI hacks for brand managers so that they don't experience an AI knockout.
Benedikt Streb
Partner
Study
The largest study on brand touchpoint management in Germany, Austria, and Switzerland
From product to experience – how brand touchpoints become the total experience
Klaus-Dieter Koch
Managing Partner
Event
BrandCircle Vienna
The head of our Vienna office, Achim Feige, invites you at regular intervals to his exclusive BrandCircles in the heart of Vienna, to the BrandTrust Living Room on Lugeck.
Book
The standard reference for brand management
Reiz ist geil – in 7 Schritten zur attraktiven Marke
