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29. Januar 2026, FMCG Trends
FMCG Outlook 2026: Grow the Core
The FMCG industry enters 2026 under rising pressure from assortment optimisation, delisting risks, and the accelerating strength of private labels. Growth will no longer come from expanding portfolios, but from sharpening brand meaning, strengthening the core, mastering digital shelf visibility, and creating relevance through new consumer life contexts. Discover the four strategic trends shaping FMCG success in 2026.
Tabea Höllger
Partner
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Klaus-Dieter Koch
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