Articles
7 November 2016, Employer Branding
Without a strong employer brand, companies have no future
How do I find the right employees to master the challenges of Industry 4.0? A clearly defined employer brand is essential.
Benedikt Streb
Partner
The first textbook for tourism brands
Destination Branding - von der Geographie zur Bedeutung
The first textbook to unite the topics of brand and tourism. On his journey through the world of destination brands, the tourism and brand expert takes a variety of perspectives, so the book offers valuable insights not just for professionals but for anyone interested in the tourism industry.
8 August 2016, Fashion brands
Mainstream makes brands interchangeable – the problem of “Middle Brands”
It is very dangerous for a brand to become part of the interchangeable mainstream. Why the middle is a bad position and how a brand can get out of it again is demonstrated by the fashion label s.Oliver.
Dr. Judith Scholz
Partner
13 May 2016, Digitale Transformation
Digitalization – an opportunity for brand management
Gaining competitive advantages through clever digital brand management – this is the topic of a talk by Klaus-Dieter Koch at the ZfU Conference “Strategie, Kultur & Business Innovation” (Strategy, culture, & business innovation).
BrandTrust
2 May 2016, Handel
No-Name instead of brand: What do retail customers accept?
When customers can no longer find their favorite products at their retailer, they don’t simple change the product brand – they’d sooner change retailers.
BrandTrust
18 April 2016, Technologiemarken
Technology companies need the power of the brand
The digital transformation makes technology companies drop their “Hidden Champion” status and instead shape the future with brand strategies.
Jürgen Gietl
Managing Partner
Best of Consulting 2025 - Platz 1 für BrandTrust
We are among the best consulting firms in Germany: We have been honored by WirtschaftsWoche with the "Best of Consulting Mittelstand 2025" award – taking first place in the Marketing category. We were particularly convincing in the areas of client satisfaction and effectiveness of results.
We are delighted to receive this award and would like to thank our clients and partners for their trust, as well as our fantastic team.