Publications
Article
13. May 2016
Reading time: approx. 0:30 min.
Digitalization – an opportunity for brand management
How will the digital transformation change brand management? And how can companies use clever digital brand strategies to build closer customer relationships and thereby gain a competitive edge? BrandTrust founder Klaus-Dieter Koch intends to answer these questions at the two-day ZfU Conference "Strategie, Kultur & Business Innovation" (Strategy, culture, & business innovation) in Zurich on May 18 and 19, 2016.
In this short video, Klaus-Dieter Koch explains why brands and companies have to react to digitalization: "Digitalization shortens the distance to the customer, places him center stage again." The disadvantages of digitalization will be deficits caused by hyper-competition, speed, and complexity: "These will evoke in people a new desire for the opposite: for depth, substance, honesty, attention, and attentiveness."
At the ZfU Conference "Strategie, Kultur & Business Innovation", experts like Prof. Dr. Michael E. Porter, Professor for Strategy and Competition at Harvard Business School in Boston, Peter Brabeck-Letmathe, Chairman of the Board of the Nestlé Group, and Dr. Alexander Osterwalder, lead author of the international bestsellers "Business Model Generation" and "Value Proposition Design".
Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.
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