Fehler in der Vorlage:Das Attribut `categories` im Tag <we:ifCat> darf nicht fehlen oder leer sein!


Articles Studies Books All items

Telefon E-Mail Social Media
Tel. +49 911 933 57 80

Tel. +43 1 890 2018
Social Media
Follow us:
YouTube Twitter Facebook
Instagram Xing LinkedIn

Klaus-Dieter Koch: “Digitalization shortens the distance to the customer, places him center stage again.” 

Digitalization – an opportunity for brand management


Gaining competitive advantages through clever digital brand management – this is the topic of a talk by Klaus-Dieter Koch at the ZfU Conference “Strategie, Kultur & Business Innovation” (Strategy, culture, & business innovation).

How will the digital transformation change brand management? And how can companies use clever digital brand strategies to build closer customer relationships and thereby gain a competitive edge? BrandTrust founder Klaus-Dieter Koch intends to answer these questions at the two-day ZfU Conference "Strategie, Kultur & Business Innovation" (Strategy, culture, & business innovation) in Zurich on May 18 and 19, 2016.

In this short video, Klaus-Dieter Koch explains why brands and companies have to react to digitalization: "Digitalization shortens the distance to the customer, places him center stage again." The disadvantages of digitalization will be deficits caused by hyper-competition, speed, and complexity: "These will evoke in people a new desire for the opposite: for depth, substance, honesty, attention, and attentiveness."


At the ZfU Conference "Strategie, Kultur & Business Innovation", experts like Prof. Dr. Michael E. Porter, Professor for Strategy and Competition at Harvard Business School in Boston, Peter Brabeck-Letmathe, Chairman of the Board of the Nestlé Group, and Dr. Alexander Osterwalder, lead author of the international bestsellers "Business Model Generation" and "Value Proposition Design".


More articles about this topic


Bernhard Scholz

11. June 2018, Brand Touchpoints

How do I manage touchpoints? Here’s how it works

More details


Klaus-Dieter Koch

3. May 2018, Brand future

Hey Siri, order some beer! This is why Alexa & friends are the death of weak brands

More details

Popular Articles


Dr. Judith Meyer

11 May 2020, Brand management

Building brand trust – How it’s done

More details


Sarah Böhmer

29 April 2019, Brand and responsibility

Impact Brands: Will socio-ecological activity become more important than profit (Part 2)

More details

Ausschließlich der besseren Lesbarkeit wegen nutzen wir das generische Maskulinum. Frauen und jegliche anderen Geschlechteridentitäten mögen sich bitte explizit gleichwertig angesprochen fühlen.