Insights
Study
Ready for the future?
Future readiness of brands in Slovenia
How desirable are Slovenian brands today and how well prepared are they for the future? We conducted a survey in Slovenia to find out how users think Slovenian brands are prepared for the future. The results show which brands are attractive today but do not have sufficient appeal for the future in the eyes of users and connoisseurs. And which brands are desirable today and have potential for the future, provided they do not fall asleep.
Executive
Study
Sustainability from a new perspective
Impact Brand Study
Impacts Brands like Patagonia prove it: Those who know how to combine morals and profit can be successful in oversaturated markets.
Klaus-Dieter Koch
Managing Partner
Study
TrendsActive
TRENDREPORT 2020: The search for meaning
How brands can contribute to people's search for meaning. This trend report helps brands to respond to people's need for a meaningful life.
Kees Elands
Founder and CEO of TrendsActive
Study
Effects of digitalization on luxury brands and the perception of luxury – an international comparison
Digital Luxury: How the Digital Transformation Shapes Luxury Brands
Digitalization, changing consumption requirements, and new target groups are revolutionizing the world of luxury goods in disruptive ways.
Klaus-Dieter Koch
Managing Partner
Study
The Financial Brands Study with current developments from Switzerland
Quo vadis, financial sector? The Swiss Financial Brands Study
Do banks and insurers have a future in the digital world? The fact that the financial sector is facing turbulent times has become increasingly evident for some time: New competitors come and go. Small and agile FinTechs, but also large digital giants like Amazon or Google are entering the market.
Study
BrandTrust Resilience Index Automotive brands
Despite Dieselgate: German car makers are viable – VW with reservations.
How badly did the emissions scandal damage automotive brands? How fit are they for the future? We researched those questions in a representative resilience study and compared the results with data we gathered in 2015.
Jürgen Gietl
Managing Partner