Learning Journey
South by
Southwest
Horst Brinkmann
CEO of STABILO International GmbH
Guaranteed active ingredient booster through curated travel and group exchange instead of individual visits. SXSW/Austin is one of the best places in the world to be inspired, recharge your batteries and think in terms of solutions rather than problems.
Daniel Galle
Head of Global Sales at STABILO International GmbH
For me, it was an absolutely worthwhile learning journey from a 360-degree perspective. Starting with the vibrant modern Austin with many highlights, a great group of participants, a varied pre-programme, short distances through the convention centre in the middle of the city, top international voices, with a good balance between tech and cultural topics, top brand presentations in the city, first-class support from Brand Trust, ...
Kim Lea Kettner
Marketing, Sponsoring & Digital at RAUCH Fruchtsäfte GmbH & Co OG
Boredom? Not a chance. SXSW is a colourful, loud and electrifying mix of conference, music & film festival, networking and curious people - all with one goal: Connect, Inspire, Transform, Push Forward and Connect.
Peter Gerner
Co-CEO of Hoval AG
The Learning Journey fully met my expectations! They were extremely inspiring days in an outstanding group!
Learning Journey to Texas
From March 10 to 15, 2026, the next Learning Journey will take place in Texas: 2 days of pre-program in Houston (including a visit to NASA) and 3.5 days at South by Southwest in Austin.
Direct links to the brochure (PDF) and online registration.
3 days of SXSW: The world's largest digital festival
South by Southwest (SXSW) in Austin, Texas, is the world's largest digital festival – an international melting pot for creativity, innovation, and technology. Originally launched in 1987 as a film and music festival, SXSW has developed into the leading platform for forward-thinking ideas at the intersection of business, culture, and technology.
Today, pioneers, entrepreneurs, creatives, and thought leaders from around the world meet there to network and learn about the decisive developments of our time – interdisciplinary, inspiring, and highly relevant.
Among other things, it focuses on the latest developments in the following core topics:
- Artificial intelligence in all its forms, from technical applications to social impact
- Developments and cases in advertising and brand experience in the tech environment
- Changes in the workplace and new work
- Industry topics such as design trends, health & medtech, energy, food, fashion & beauty, and culture
2-day pre-program in Houston
In a program designed individually for us, we will visit Space Center Houston (NASA), companies, and flagship stores, and meet with CEOs, founders, and influencers.
Support from BrandTrust experts
To ensure that participants don't lose track of what's going on and miss the best sessions, BrandTrust provides an experienced guide who gives a briefing every morning on the highlights of the day and an in-depth reflection on the experiences every evening. According to our participants, this dramatically increases the learning effect.
Horst Brinkmann
CEO of STABILO International
A super inspiring time, I wouldn't want to miss it. Come along, it's really worth it: an adventure in your head and you go home with a completely different level of energy.
Klaus-Dieter Koch
Managing Partner and Founder of BrandTrust
It's the whole Austin package: it's not just the talks, it's our pre-programme, the discussions we have, the wonderful people we meet. I'm glad I took this week out. It carries you through the rest of the year. It was absolutely worth it.
Important information at a glance
Download the brochure here.
Date: March 10 to 15, 2026
Programme: 2 days pre-programme in Houston and 3.5 days SXSW
Costs: 11,950 euros (net)
Check out the impressions and insights from the learning journey on our SXSW 2025 blog.
Colin Fernando, Partner
The brand expert for implementations: Colin Fernando is the expert for in-depth brand analyses, strategic optimisations of brand portfolios and implementations of brand strategies.
Klaus-Dieter Koch, Managing Partner
BrandTrust founder and brand expert from the very beginning: Klaus-Dieter Koch is one of the most experienced brand strategy consultants in Europe: he has been advising corporations and medium-sized companies for more than 25 years.
Your contact person
Registration Learning Journey to Texas 2026
'I hereby register for the Learning Journey to Texas from 10 to 15 March 2026. I have read the conditions of participation and accept them'.
We will contact you as soon as possible after registration.