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7 November 2016, Employer Branding
Without a strong employer brand, companies have no future
How do I find the right employees to master the challenges of Industry 4.0? A clearly defined employer brand is essential.
Benedikt Streb
Partner
8 August 2016, Fashion brands
Mainstream makes brands interchangeable – the problem of “Middle Brands”
It is very dangerous for a brand to become part of the interchangeable mainstream. Why the middle is a bad position and how a brand can get out of it again is demonstrated by the fashion label s.Oliver.
Dr. Judith Scholz
Partner
13 May 2016, Digitale Transformation
Digitalization – an opportunity for brand management
Gaining competitive advantages through clever digital brand management – this is the topic of a talk by Klaus-Dieter Koch at the ZfU Conference “Strategie, Kultur & Business Innovation” (Strategy, culture, & business innovation).
BrandTrust
2 May 2016, Handel
No-Name instead of brand: What do retail customers accept?
When customers can no longer find their favorite products at their retailer, they don’t simple change the product brand – they’d sooner change retailers.
BrandTrust
18 April 2016, Technologiemarken
Technology companies need the power of the brand
The digital transformation makes technology companies drop their “Hidden Champion” status and instead shape the future with brand strategies.
Jürgen Gietl
Managing Partner
Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.