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30 January 2026, 2026
7 Growth dynamics for 2026: Will you become invisible or indispensable?
How will you navigate your way through 2026? We have thoroughly analysed the dynamics for this year. The result is a navigation system for all those who see brands not as an end in themselves or decoration, but as the most effective tool for corporate management and the strongest lever for growth.
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Premium
29 January 2026, FMCG Trends
FMCG Outlook 2026: Grow the Core
The FMCG industry enters 2026 under rising pressure from assortment optimisation, delisting risks, and the accelerating strength of private labels. Growth will no longer come from expanding portfolios, but from sharpening brand meaning, strengthening the core, mastering digital shelf visibility, and creating relevance through new consumer life contexts. Discover the four strategic trends shaping FMCG success in 2026.
Tabea Höllger
Partner
Article
19 January 2026, Toy Industry
The power of play in an uncertain world
In times of crisis fatigue and constant performance pressure, one industry reminds us of something deeply human: the power of play. Often underestimated, the global toy market has become a blueprint for how brands can stay relevant, emotional, and loved by selling imagination, nostalgia, and connection. Discover why play is not a distraction from progress — but one of its strongest drivers.
Tabea Höllger
Partner
Article
1 December 2025, Customer Experience
Strong communities: What brands can learn from sports clubs
How do sports clubs do it? How do they attract such enthusiastic fans? I have identified ten distinctive features that brands in other industries could learn from. Energise your communities with fresh ideas and take your community management to the next level!
Luisa Beinrucker
Associate Consultant
Study
White paper for cooperative banks
The underestimated USP of cooperative banks
Cooperative banks are under pressure: declining membership numbers, competition from FinTech and increasing regulation. Our white paper shows that with clear positioning and membership as a USP, cooperative banks can grow again and remain fit for the future.
Article
20 October 2025, Growth opportunity
How you can use longevity as an opportunity for growth
Longevity is more than just living a long life—it's a cultural shift. How brands can use longevity as a driver of growth and a source of meaning. Stephanie Streb presents a 5-point plan for the star brands of tomorrow.