Article

There's no question that current events can take your breath away: war in Europe, climate change, China's economy in crisis, the noticeable division in society and much more. And as you read this, we may already be facing new challenges. One thing is certain: such events have an impact on companies' plans - or even destroy them.

We want to encourage you with this essay: Even in chaotic times and systems, you can make good decisions and gain confidence.

But you need an adapted mindset to do so. Continuity and prudence are the trump cards, not a hectic pace. That is why we would like to give you 10 recommendations for your confident journey through the VUCA world (VUCA stands for volatile, uncertain, complex and ambiguous).

1. Recommendation: Fuck the Purpose - Your top performance is more important!
2. Recommendation: You don't need new messages in times of crisis
3. Recommendation: Protect your corporate culture - tough decisions can jeopardize it
4. Recommendation: Avoid any form of conformity. Celebrate your uniqueness instead
5. Recommendation: Avoid advertising pressure, you won't achieve anything with it
6. Recommendation: Show a clear, even controversial attitude - because turncoats are unpopular
7. Recommendation: Old habits are an important ingredient for innovation
8. Recommendation: Improve your customer relationships through empathy, not just technology
9. Recommendation: Get used to "driving on sight"
10. Recommendation: What, how and why? Divide your actions into these three levels