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14 July 2014, Value Branding
Brand Management: Offer value rather than illusion
How do B2B companies communicate successfully? By skillfully emphasizing their brand values and foregoing empty illusions.
Jürgen Gietl
Managing Partner
19 May 2014, Markenentwicklung
The brand – an ideal testament for your corporate values
The brand is a management system that transports the founders’ original DNA and gives the company its character. It can be used to pass on essential values for corporate growth.
BrandTrust
12 May 2014, Markenentwicklung
What we can learn from trustworthy brands
Consumers are getting more and more distrustful. And yet there are brands that seem to be immune to this trust erosion. These are their five secrets of success.
BrandTrust
31 March 2014, Value Branding
The influence of brands – what are buying decisions based on?
Most buying decisions are not based in fact, but intuition. Because this also applies to engineering-driven products, their suppliers should support this kind of decision-making with brand management.
BrandTrust
Hattrick: We are also in the FOCUS Top Management Consultants ranking in 2023
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.