14.07.2014 - How do B2B companies communicate successfully? By skillfully emphasizing their brand values and foregoing empty illusions.
19.05.2014 - The brand is a management system that transports the founders’ original DNA and gives the company its character. It can be used to pass on essential values for corporate growth.
12.05.2014 - Consumers are getting more and more distrustful. And yet there are brands that seem to be immune to this trust erosion. These are their five secrets of success.
31.03.2014 - Most buying decisions are not based in fact, but intuition. Because this also applies to engineering-driven products, their suppliers should support this kind of decision-making with brand management.