Eva Wandhoff

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Nuremberg:
Tel. +49 911 933 57 80

Vienna:
Tel. +43 1 890 2018
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Eva Wandhoff: Senior Brand Consultant

Brand expert in the hotel sector and destination branding

Since 2015, Eva Wandhoff has been supporting renowned mid-sized companies, destinations and hotels with the development of brand strategies and their future-oriented implementation.

Eva Wandhoff grew up in South Africa and England. That time has left its mark. Her curiosity about new destinations, her interest in travel and a soft spot for hotels have continued to grow over time. After gathering experience in agencies, the consumer goods sector and science, Eva Wandhoff now pursues her passion in her work for BrandTrust as head of the tourism unit. Her clients in Germany, Austria, Switzerland and Southern Tyrol know they can depend on her experience and expertise. Her work concentrates on the strategic development and repositioning of brands and their implementation.


Sector focus

Public Sector, Destination, Tourism & Logistics

Fast Moving Consumer Goods

Ecology & Organics


Brand consulting focus

  • Development and honing of brand strategies
  • Positioning of brands
  • Strategic marketing
  • Semiotic analysis
  • Brand ambassador and manager training

The speaker

Eva Wandhoff is an expert on brand management in tourism. In her talks, she provides insights into the practice of brand management and points out current trends and developments in the market. Eva Wandhoff gets her listeners excited about their brand and shows how important brand building has become in the tourism industry – from hotels to destinations.

She lectures, among other institutions, at Quadriga University Berlin and the Institute of Tourism ITW (Lucerne University of Applied Sciences and Arts).

What topics do you speak on?

  • Destination branding
  • Hotels as a brand
  • Instagramability in tourism
  • The future of DMOs
  • Brand touchpoint management

The Author

Eva Wandhoff regularly writes articles on brand management in the destination and hotel business. In her personal travel blog, she shares her professional and personal travel experiences.


Videos

Popular Articles

Article

Dr. Judith Meyer

11 May 2020, Brand management

Building brand trust – How it’s done

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Article

Sarah Böhmer

29 April 2019, Brand and responsibility

Impact Brands: Will socio-ecological activity become more important than profit (Part 2)

More details