'The brand is the engine for change and growth - with it you can make powerful progress.'
Bastian Schneider is our experienced BrandTrust partner in Switzerland. Over the past 20 years, he has supported global corporations, medium-sized family businesses and start-ups from a wide range of industries in their transformation. At a normative, strategic and operational level.
Bastian Schneider's focus is always on immediate results that also have a lasting effect. To achieve this, he combines brand strategy expertise with business understanding and effective change management methods.
Before joining BrandTrust, the economics graduate and qualified banker spent twelve years supporting the transformation of a Swiss family business in Zug in leading management roles. He also supported a renowned brand institute in Geneva as a consultant and researcher for many years. Before emigrating to Switzerland, he was co-founder and partner of a management consultancy in Witten (Germany).
Bastian Schneider is a passionate communicator on the topic of 'brand and future'. He gives talks at specialist conferences and corporate events and publishes on his favourite topic, for example in specialist media and on his blog markenzukunft.com. His aim is to raise awareness of the value of brands in business and society. And he wants to make it clear that the brand is a core element of corporate management.
He is committed to this goal on a voluntary basis as President and Chairman Switzerland of the international Brand Club based in Vienna.
Bastian Schneider lives with his wife and two sons in Oberwil near Zug, Switzerland.
In his presentations, Bastian Schneider sheds light - in small groups and on a large stage - on the special value of the brand for entrepreneurial goals. In a lively way. In a practical way. With clear words. With concrete examples and practical recommendations for action.
His current focus:
Self-determined transformation: the brand as a driver of business change
Employee empowerment: The future is better together
Substantial differentiation: Beware of the death spiral of strong brands
