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Article
22. Januar 2026
Reading time: approx. 5:10 min.
Differentiation Is Key. On Growth, Margins—and Risk Resilience.
The key question is:
How can banks and insurers leverage their ability to differentiate themselves to gain a meaningful competitive advantage?
We have identified the three key themes for the financial sector. In this article, we demonstrate how differentiation serves as a strategic response to the challenges of 2026—with clear implications for key performance indicators:
- The Battle for Gen Z: Crucial for Tomorrow's Profit Drivers
- The Commodity Trap: How to Escape Interchangeability
- The AI Revolution: A New Chapter in Efficiency and Customer Acquisition
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Author
Sebastian Schäfer
Partner
Best of Consulting 2025 – 1st place for BrandTrust
We are among the best consulting firms in Germany: We have been honored by WirtschaftsWoche with the "Best of Consulting Mittelstand 2025" award – taking first place in the Marketing category. We were particularly convincing in the areas of client satisfaction and effectiveness of results.
We are delighted to receive this award and would like to thank our clients and partners for their trust, as well as our fantastic team.
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