Jürgen Gietl
Managing Partner
Brand Competence
Jürgen Gietl is a man of action with more than 15 years experience in operative and strategic brand management. A number of notable mid-sized companies and global corporations such as BASF, FEIN, W.L. GORE, INTERROLL, INTEL, SANITIZED and STABILO use his expertise in the successful and profitable development and implementation of their brand strategies.Brand Focus
Jürgen Gietl gained his know-how in a position of responsibility in strategic marketing and sales of a world leader among B2B brands. His approach of condensing a company’s peak performances into brands has benefitted all brands in the B2C and B2B sectors that see their challenge in the presentation of their own peak performances to professional buyers and consumers. His focus has been the building and preserving of a company’s good reputation for the purpose of achieving profitable growth, improving marketing efficiency, minimizing brand management risks and increasing the value of the brand and therefore the value of the company.In his specialty area of „Brand Portfolio Management and Brand Architecture”, Mr. Gietl developed the Brand:Trust Brand Portfolio System, which is now used by leading companies. The Harvard Business Manager was one of several sources to report on Mr. Gietl’s work for our customer BASF, who successfully built a brand architecture of over 3500 brands.
Brand Literature
Jürgen Gietl is considered one of very few B2B brand specialists in Europe. He is the author of the study ”B2B - Marken in der Praxis“, (Brands in Practice), and the first to examine sales and marketing of suppliers and purchasing agents of customers simultaneously, not on a theoretical level but with real practical application. His study ”Marken von Morgen - Automobilmarken im Krisenjahr: Schadensbilanz oder Erfolgsstory?“ (Brands of Tomorrow – Automotive Brands during the Crisis: Damage Statement or Success Story?) also met with great resonance.Lectures and Seminars
Jürgen Gietl is a popular speaker at many conventions and universities. He regularly hosts sold-out seminars and presentations, e.g. at the B2B Brand Congress, Euroforum, ZfU, Bavarian Academy for Advertising and Marketing, Luzern Economic University and at the Universities of Coburg and Nuremberg.Focal Topics:
: Business-to-Business Brand Management
: Ingredient Branding
: Brand Portfolio Management /Brand Architecture
: Implementation of Brand Processes
Industry Focus:
: Automotive & Assembly
: Chemicals & Textile
: Energy & Materials
: Phamaceuticals & Healthcare
Presentation Languages:
: German and English