Klaus-Dieter Koch
The college lecturer, columnist, author and consultant has been an entrepreneur for more than 20 years. The trained marketing specialist began his in-depth questioning of the cause-and-effect processes in marketing as early as 1994 and eventually arrived at the subject matter of brands.
His experience as an entrepreneur, his knowledge and
his passion for getting to the bottom of things led him to create Brand:Trust.
He is an internationally known expert on all things that make a brand more desirable. Every year, he passes on his know-how and his experience in over 100 lectures, seminars and talks around the world.
The college lecturer, columnist, author and consultant has been an entrepreneur for more than 20 years. The trained marketing specialist began his in-depth questioning of the cause-and-effect processes in marketing as early as 1994 and eventually arrived at the subject matter of brands.
His experience as an entrepreneur, his knowledge and
his passion for getting to the bottom of things led him to create Brand:Trust.
He is an internationally known expert on all things that make a brand more desirable. Every year, he passes on his know-how and his experience in over 100 lectures, seminars and talks around the world.
Jürgen Gietl
The expert for strategic brand management is one of the few B2B brand specialists in Europe. He consults well-
known medium-sized companies and corporations in the development and implementation of their brand strategy. The work is focused on achieving profitable growth by means of the brand, increasing marketing efficiency, minimizing brand management risks as well as enhan-
cing the brand value and thus the company value.
Jürgen Gietl is also lecturer at colleges and academies in Germany (FH Coburg, BAW Nürnberg) and Switzerland (HSW Luzern).
The expert for strategic brand management is one of the few B2B brand specialists in Europe. He consults well-
known medium-sized companies and corporations in the development and implementation of their brand strategy. The work is focused on achieving profitable growth by means of the brand, increasing marketing efficiency, minimizing brand management risks as well as enhan-
cing the brand value and thus the company value.
Jürgen Gietl is also lecturer at colleges and academies in Germany (FH Coburg, BAW Nürnberg) and Switzerland (HSW Luzern).
Achim Feige
Achim Feige is one of the few in the German-speaking regions who combines brand strategy with futurology.
It is his mission to help create “brands with double-digit growth that are ready for the future” using inspiring processes and applied knowledge of the future. As a recognized expert, he counts international DAX, SMI
and ATX registered corporations as well as innovative
and leading KMU among his customers.
All over Europe he is a sought-after lecturer and semi-
nar trainer on the topics of strategic band management, applied knowledge of the future and future business models.
Achim Feige is one of the few in the German-speaking regions who combines brand strategy with futurology.
It is his mission to help create “brands with double-digit growth that are ready for the future” using inspiring processes and applied knowledge of the future. As a recognized expert, he counts international DAX, SMI
and ATX registered corporations as well as innovative
and leading KMU among his customers.
All over Europe he is a sought-after lecturer and semi-
nar trainer on the topics of strategic band management, applied knowledge of the future and future business models.
Christoph Hack
Christoph Hack joined Brand:Trust in 2002 after com-
pleting his university studies and has since become a
specialist on the implementation of brand strategies.
He brings to bear his experience in the development
and implementation of more than 100 international
brand strategy projects.
Christoph Hack joined Brand:Trust in 2002 after com-
pleting his university studies and has since become a
specialist on the implementation of brand strategies.
He brings to bear his experience in the development
and implementation of more than 100 international
brand strategy projects.
Klaus-Dieter Koch
Managing Partner
Jürgen Gietl
Managing Partner
Achim Feige
Executive Brand Consultant