Christoph Hack
Executive Brand Consultant
Brand Competence
Christoph Hack, Senior Brand Consultant at Brand:Trust has worked on over 50 brand strategy projects over the course of the past 10 years. He has developed successful brand building concepts for many brands and companies – from renowned small and mid-sized companies to DAX-30-firms – and has supported these clients over the long term in the implementation of those concepts. During this time, Christoph Hack has become intensely familiar with a number of business sectors, among them the financial and chemical industries, the real estate sector and the food retail market.
Christoph Hack relies on the skills he acquired during his years as a successful track and field coach for top athletes. He and his athletes celebrated victories in several German and International Championships, and he knows how to mobilize and motivate people.
Brand Focus
In the Brand:Trust team, Christoph Hack is considered a specialist for brand contact point mana-gement, brand analysis, brand strategy implementation and scenario planning, the visionary part of corporate planning. He is a certified project manager and responsible for the Brand:Trust Study „Marken von morgen“(Brands of tomorrow), which was first published in 2009 and has since received great press coverage.
Decision makers trust his competence, and customers like BASF, Credit Suisse, Schwäbisch Hall or TeamBank have already successfully implemented his recommendations.
Lectures and Seminars
Christoph Hack uses his experience with promising talents and shares his knowledge of brand strategy with students at a number of colleges like the Würzburg Polytechnic, and through seminars such as EBS Management Seminars.
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Focal Topics:
: Brand Touch Point Management
: Brand Analysis
: Brand Strategy Implementation
: Scenario Planning
Industry Focus:
: Automotive & Assembly
: Consumer Goods & Retail
: Financial Services & Real Estate
: Chemicals & Textile
Presentation Languages:
: German and English