Achim Feige
Executive Brand Consultant
Brand Competence
Achim Feige is the mentor and consultant of the new GOOD Business Economy, brand future specialist and executive brand consultant at Brand:Trust. For more than 10 years he has been advising international business and brand managers on the creation of attractive and unique brands for „people, planet, profit“. DAX, SMI, innovative KMU companies as well as international brands all benefit from his know-how.Brand Focus
He is one of only a few top-management consultants in the German speaking region who links brand strategy with futurology. It is his mission to help create “brands with double-digit growth that are ready for the future” using inspired processes and applied knowledge of the future. His consultation focuses among other things on valuation through thinking „outside-the-box“, brand management in the service industry, competitive brand positioning as well as Internal Branding.
Lectures and Seminars
He is a sought after speaker and seminar trainer on the topics of strategic brand management, applied futurology and future business models all over Europe.
Publications
In his new book “GOOD Business – das Denken der Gewinner von morgen“ (The thinking of Tomorrow’s Winners, Murmann, Hamburg 2010), Achim Feige drafts a groundbreaking blueprint for creating „GOOD Business“ and „GOOD Brands“. He reduces the formula for lasting success to the key words „people, planet, profit“– and develops a revolutionary and holistic philosophy for brand management in the 21st century. His book “BrandFuture. Praktisches Markenwissen für Marktführer von morgen“ (Practical Brand Know-How for Market Leaders of Tomorrow, Orell Füssli, 2007) is the first book published in the German-speaking region on the systematic application of future trends to brand management. In addition, Achim Feige co-authored „Sinnergie-Wendezeit für das Management“(A Turning Point for Management, Orell Füssli, 2002), in which he applies natural law to the principles of strategic management.
Focal Topics:
: Making Brands fit for the Future
: Creation of Innovative Business Models
: Valuation through Thinking Outside-the-Box
: Brand Management in the Service Industry
: Competitive Brand Positioning
: Internal Branding
: Training and Coaching of Top Executives
Industry Focus:
: Consumer Goods & Retail
: Sustainability Brands
: Financial Services & Real Estate
: Telecoms, IT-Services, Media
Presentation Languages:
: German and English
Publications
: “BrandFuture“
: “Good Business“