Market and Brand Studies
- » Columns
- » Press Releases
- » Books
In order to gain new insights, we conduct our own studies on the most exciting and relevant topics
that we encounter in our project work.
New Luxury and Brands
Luxury is changing – our study "New Luxury and Brands" shows it. Classical, material luxury articles are losing ground compared to new, immaterial values such as health, travel or self-actualization. Read on to find out what this means for luxury brands.
Brands of tomorrow
Our study "Brands of tomorrow“ yielded some exciting insights: 1013 men and women at the age of 14 and up have been interviewed before and after the global economic crisis.
TOP 40 of the most sought-after winter sports destination brands of the Alps 2010
Matching the winter sports season 2010/2011, Brand: Trust published, in cooperation with Mountain Management Consulting, the study "TOP 40 of the most sought-after winter sports destination brands of the Alps 2010". With more than 18,000 skiers interviewed in the 40 top ski resorts in the German Alps at Christmas 2009 and February 2010. This Concupiscence study is one of the largest and most significant of its art in Europe.