„This book helps to restore one’s trust in the power of brands. Brands must
once again seduce and be refreshingly different. Koch writes familiarly, clearly and with a great passion for his subject: the brand. “
Sebastian Schwanhäußer, General Manager STABILO International GmbH
„An ingenious book, a must for all managers who care about their companies.
A wonderful overview of how to position a brand successfully. Koch shows us that the brand lives and has great opportunities. “
Christiane Wenckheim, Directorate Ottakringer Brauerei AG
„Koch builds his attractive brand out of materials from physics, biology, psycho- logy and economics. Koch makes you eager for continuity, persistence and detail: Sustainability rather than manager’s knee jerk reactions.“
Heinrich Linz, COO Winterthur Insurance
„Klaus Koch knows how to illustrate the topic of branding soundly, systemati- cally and with a practical orientation. He presents a clear way to continuously increase company value.“
Walter Huber, CEO Emmi Schweiz AG
once again seduce and be refreshingly different. Koch writes familiarly, clearly and with a great passion for his subject: the brand. “
Sebastian Schwanhäußer, General Manager STABILO International GmbH
„An ingenious book, a must for all managers who care about their companies.
A wonderful overview of how to position a brand successfully. Koch shows us that the brand lives and has great opportunities. “
Christiane Wenckheim, Directorate Ottakringer Brauerei AG
„Koch builds his attractive brand out of materials from physics, biology, psycho- logy and economics. Koch makes you eager for continuity, persistence and detail: Sustainability rather than manager’s knee jerk reactions.“
Heinrich Linz, COO Winterthur Insurance
„Klaus Koch knows how to illustrate the topic of branding soundly, systemati- cally and with a practical orientation. He presents a clear way to continuously increase company value.“
Walter Huber, CEO Emmi Schweiz AG