„Brand Future is the most inspiring thing I have read in recent months. The sustainable successful management of brands through a combination of principles of evolutionary theory and important movements and trends of the 21st century is impressive. A must for every brand manager and marketer.“
Martin Waeber, Manager Marketing Private Banking CREDIT SUISSE
„Achim Feige is one of the few who are able to apply the theory of trends and future research to a concrete brand practice. Brands are myths that change
over time – that is precisely what this book is about. “
Matthias Horx, Manager Zukunftsinstitut GmbH
„With a keen sense of people, brands and trends, Achim Feige shows what options brand makers have to make their brands fit for the future.“
Tomas Vucurevic, Global Brand Manager W.L. Gore & Associates GmbH
Martin Waeber, Manager Marketing Private Banking CREDIT SUISSE
„Achim Feige is one of the few who are able to apply the theory of trends and future research to a concrete brand practice. Brands are myths that change
over time – that is precisely what this book is about. “
Matthias Horx, Manager Zukunftsinstitut GmbH
„With a keen sense of people, brands and trends, Achim Feige shows what options brand makers have to make their brands fit for the future.“
Tomas Vucurevic, Global Brand Manager W.L. Gore & Associates GmbH