In order to gain new insights, we conduct our own studies on the most exciting and relevant topics

that we encounter in our project work.

New Luxury and Brands

Luxury is changing – our study "New Luxury and Brands" shows it. Classical, material luxury articles are losing ground compared to new, immaterial values such as health, travel or self-actualization. Read on to find out what this means for luxury brands.

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Brands of tomorrow

Our study "Brands of tomorrow“ yielded some exciting insights: 1013 men and women at the age of 14 and up have been interviewed before and after the global economic crisis.

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