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The English translation of the successful German book "Was Marken unwiderstehlich macht" by Klaus-Dieter Koch » go to book
Brand Trust-experts reporting about top topics concerning brands & business
18. August 2014 - Will the brand Coca-Cola be harmed if you put your range of soft drinks on the market in capsule form? An analysis in letter format. » more
Destination BrandDifferentiating Performance: Nothing else elevates a Destination to a Brand
14 May 2014 – There is hardly another industry that so criminally neglects the brand principle „To stand out you have to be on top“ as does the tourism industry. And the erroneous belief that catchy claims and well-funded campaigns can boost visitor numbers is nowhere more prevalent than among tourism experts. » more
9. Brand Trust Future CircleMichael Sandel: "Companies play an important role in fostering a fair society"
28 October 2013 – It is high time for a public discourse on the truly important social issues, says US star philosopher Michael Sandel. We conducted a brief interview with him. » more» further articles