We are the leading management consultancy for brand centered corporate management in the German-speaking region

Brand Conference The Brand Trust Future Circle many thanks to all participants. Find the Best-Of Video » here
Books The English translation of the successful German book "Was Marken unwiderstehlich macht" by Klaus-Dieter Koch » go to book 
Brand Trust Insights1
Brand Trust-experts reporting about top topics concerning brands & business

Destination Brand

 Differentiating Performance: Nothing else elevates a Destination to a Brand

14 May 2014 – There is hardly another industry that so criminally neglects the brand principle „To stand out you have to be on top“ as does the tourism industry. And the erroneous belief that catchy claims and well-funded campaigns can boost visitor numbers is nowhere more prevalent than among tourism experts.  » more

9. Brand Trust Future Circle

Michael Sandel: "Companies play an important role in fostering a fair society"
28 October 2013 – It is high time for a public discourse on the truly important social issues, says US star philosopher Michael Sandel. We conducted a brief interview with him. » more

9. Brand Trust Future Circle

Brand inspirations for the future
14 August 2013 – Brand Trust is turning ten years old, and we are celebrating in a special way: with a unique brand conference loaded with high-caliber speakers » more
» further articles