Single Brand Strategy
(also product brand strategy, mono-brand strategy)
This is a form of brand architecture where individual product performances are sold under their own brand. In this case, each individual brand is positioned independently.
The advantages are the possibility of a very specific positioning and the low coordination effort. Disadvantages are the lack of support from neighboring brands and the large effort required for brand building and marketing costs. Well-known examples: Nutella, Jägermeister, and Ariel.