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Study

Effects of digitalization on luxury brands and the perception of luxury – an international comparison

Digital Luxury: How the Digital Transformation Shapes Luxury Brands

Digitalization, changing consumption requirements, and new target groups are revolutionizing the world of luxury goods in disruptive ways.

Study

The Financial Brands Study with current developments from Switzerland

Quo vadis, financial sector? The Swiss Financial Brands Study

Do banks and insurers have a future in the digital world? The fact that the financial sector is facing turbulent times has become increasingly evident for some time: New competitors come and go. Small and agile FinTechs, but also large digital giants like Amazon or Google are entering the market.

Study

BrandTrust Resilience Index Automotive brands

Despite Dieselgate: German car makers are viable – VW with reservations.

How badly did the emissions scandal damage automotive brands? How fit are they for the future? We researched those questions in a representative resilience study and compared the results with data we gathered in 2015.

Study

The most resilient Swiss brands – BrandTrust Resilience Index

Swiss brands strengthen resilience in turbulent times

Which Swiss brands are the most resilient? And what criteria can be used to measure resilience? Our study on the resilience of Swiss brands yielded some surprising results.

Study

Made in Germany 4.0: The great BrandTrust Technology Brand Study

How resilient are German technology brands?

Study

The largest study on brand touchpoint management in Germany, Austria, and Switzerland

From product to experience – how brand touchpoints become the total experience

Study

The first BrandTrust indifference study

What to do when consumers don’t care about brands?

A growing number of consumers are neither fans nor rejecters of a brand or a product. They simply do not care about brands. We launched a study to research this group of “indifferents”.

Study

„New Luxury and Brands Reloaded“

Which luxury brands are attractive – and which are only well-known?

In this complementary study to "New Luxury and Brands Reloaded", we publish a comparison of 40 luxury brands from five countries. We use a four-field matrix to visually compare their awareness levels and attractiveness.

Study

„Beyond the Digital Hype“

Effective brand management in the digital world

How do the appearances of offline brands in the social web affect consumers? What is important to them in their brand contacts in the social media? What content do they want? We pursued these questions with a comprehensive study.

Study

„New Luxury and Brands Reloaded“

Luxury brands: The idea of luxury in different countries

Consumption is increasingly shaped by values like sustainability, fairness, and individuality. Does this value shift also result in a different understanding of luxury?

Study

"Finding talent that fits the brand"

Employer Branding: Using the brand to discover the right talent

How do you find talent that fits the brand and your company? How important are brand values when choosing an employer? Are B2C companies skimming the top talent from B2B companies? The answers are provided by our study “Talente finden, die zur Marke passen” (Finding talent that fits the brand), which deals with the value drivers of strategic employer branding.

Study

"Brands of tomorrow"

The future of German automobile brands – winners and losers

The study “Marken von Morgen: Automobilbranche” (Brands of tomorrow: Automobile industry) shows the attractiveness and sustainability of automotive brands in Germany.

Study

Top 40 of the most desirable winter sports destination brands in the Alps 2010

The most desirable winter sports destinations in the Alps: Why they are successful

Which destination brands of the German-speaking Alps are among the most attractive, most desirable brands – and which have some catching up to do? Fact is: 6 of the 8 Star Brands are in Switzerland.

Study

B2B brands in practice

What is important to B2B customers in making purchasing decisions?

What rules are there for the successful management of strong B2B brands? What criteria do B2B customers apply when they make purchasing decisions? These questions are answered by the study “B2B-Marken in der Praxis” (B2B brands in practice), the first representative study on the practical management of B2B brands.

Study

Brands of tomorrow

What banking brands will prevail in the future?

The study “Marken von morgen” (Brands of tomorrow) provides answers regarding the sustainability of banking brands in Germany. It offers impulses for different banking types and shows what brand strategies make a banking brand into a long-term winner.

Study

Brands of tomorrow: Automobile industry

How the economic crisis affected automotive brands

The study graph “Marken von morgen: Automobilbranche” (Brands of tomorrow: Automobile industry) of 2009 shows that the world economic crisis had some substantial effects in Germany on automotive brands, their recommendation rates, and their brand awareness.

Study

Luxury values in Germany, Austria and Switzerland

The “new luxury”: Quality of life is more important than status and prestige

The definition of “luxury” in our society has changed profoundly. But what exactly does this new idea of luxury entail? And what is its impact on luxury brands and their strategies? The representative study “New Luxury and Brands” draws a clear picture of the new luxury values in Germany, Switzerland, and Austria.

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