30.11.2015 - For human relationships, compromise may be a good thing – but not for brands! They need clear boundaries.
23.11.2015 - What skills do marketing managers need to successfully guide the economic transformation? The following is an introduction to the four core responsibilities and the role of the brand.
16.11.2015 - To master the great economic transformations, marketing must be given more responsibility. The brand is a valuable supporter.
07.09.2015 - Too often, the brand is not lived by management or the employees. That can be dangerous. We will introduce you to a leadership system that is based in the brand: Brand Centric Leadership.
01.06.2015 - What brand touchpoints are relevant for consumers? What companies are able to differentiate themselves at those touchpoints? We analyzed the touchpoints for three sectors (in D, A, CH). Sector 1: Retail.
13.05.2015 - Our study on the management of brand touchpoints demonstrates how important it is for brand awareness and attractiveness. We analyzed the banking, retail, and sporting goods sectors.