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How strong is the brand Nespresso?

09.08.2013 - Nespresso is facing competition: Senseo and Mondelez plan to take on the coffee capsule market – with lower-priced products and broad distribution. Can the brand Nespresso withstand this attack?


Goodbye target groups – the future belongs to brand communities

18.04.2013 - Today’s consumers are virtually impossible to classify, their consumption and media behavior is too individual. Brand communities solve the problem.


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