Jasmin Rubner

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Tel. +43 1 890 2018
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Jasmin Rubner, Bildquelle: Katharina Schiffl

Experienced brand strategist and employer branding expert

Jasmin Rubner has been intensively involved with the topic of strategic brand management since 2006. Thanks to her twelve years' experience in Germany's leading brand strategy consultancy and roughly 80 brand strategy and implementation projects, companies now benefit from her sound brand knowledge: From the development of continuously successful brand strategies to their implementation in companies, Jasmin Rubner supports her clients in all processes with great passion.

Until 2017, Jasmin Rubner was a Managing Partner at BrandTrust and as such responsible for the Human Resources department for four years, during which she built a brand-conform personnel management system. This combination of strategic brand work and operative personnel experience has benefited her client companies with their employer Branding processes and internal branding projects. As a brand commitment specialist, Jasmin Rubner knows how to permanently anchor a brand strategy in a company and interweave it with the company culture. Since September 2017, she has been consulting for BrandTrust on a freelance basis.

In line with her conviction that brands can only grow sustainably from the inside out, her work always focuses on people. She knows how to deftly yet tenaciously motivate employees across all hierarchy levels to adapt their actions to the needs of their brand. She is a sought-after sparring partner and executive coach, particularly in mid-sized enterprises.


Lifestyle & Luxury

Public Sector, Destination, Tourism & Logistics

Retail, Mail Order & E-Commerce

Fast Moving Consumer Goods

Brand consulting focus

The speaker

As a guest lecturer at for instance FH Frankfurt and Würzburg University, Jasmin Rubner knows how to get students excited about brands. She is known as a stirring speaker who deftly takes her audience along on an entertaining journey – for example at the "Frau in der Wirtschaft" (Women in business) conference of the Vienna Chamber of Economics. At the international StrategySlam 2018, Jasmin Rubner sat on the professional jury selecting the best strategy experts in Europe. In the digital world, she shares her expertise in webinars on employer branding.

Her lecture topics:

  • Why brand management is important
  • How companies become successful employer brands

Popular Articles


Dr. Judith Meyer

11 May 2020, Brand management

Building brand trust – How it’s done

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Sarah Böhmer

29 April 2019, Brand and responsibility

Impact Brands: Will socio-ecological activity become more important than profit (Part 2)

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