Karin Krieg, STABILO International GmbH: „This Positioning Project is one more part of a long cooperation with Brand:Trust on various issues regarding the brand and brand management.“
Dr. Eugen Otto, Managing Director Otto Immobilien Gruppe: „Aside from the first-rate professionalism and the impressive range of experience, both gentlemen have earned our deep appreciation during our collaboration with their unfailing sense of people and situations and a firm hand for all necessary hard and soft facts.“
Richard Crookes, BASF AG, Head of Corporate Brand Management: „Upon a recommendation by Corporate Brand Management, Brand:Trust carried out a complete Product Brand Relaunch Project that earned high praise from the highest levels of management.“
Richard Geitner, CEO C. & E. FEIN GmbH: „The recommendations introduced by Brand:Trust were always sound and theoretically supported, yet absolutely relevant for the practical side of the business.“
Ursula Diebold, Vice President CREDIT SUISSE: „The concept introduced by Brand:Trust was convincing due to the clearly structured project phases, the scientific treatment of the comprehensive data, and the practical conclusions.“
Hubert Huber, CEO Hunold Schmierstoffe GmbH: „The determination that EUROLUB is not merely a product, but that the entire performance of our enterprise is integrated in this brand, convinced even the last skeptic of the value of your work.“
Dr. Josef Rupp, Chairman of the Board RUPP AG: „You and your team succeeded in working with us to develop a growth-oriented brand strategy for the brands ‚Rupp’ and ‚Alma’.“
Mag. Jürgen Rauch, Managing Director RAUCH Fruchtsäfte GmbH & Co.: „The cooperation with Brand:Trust is an exciting project: With their guidance we searched out our success patterns and thought about ways to apply them to our brands and markets.“
Clemens Deilmann, W.L. GORE & ASSOCIATES GmbH: „It is amazing what lasting success your training, your motivation and the determination of our core values has brought to our organization.“
Martin Lehner, CEO AMOENA Group: „The integrative and practical framework of the workshops and the Sales Coaching by Klaus Koch motivated our teams throughout the company to reorient all brand relevant processes.“
Dr. Rainer Herrmann, Managing Director Iglo Austria GmbH: „I was impressed how quickly he and his team became familiar with the brand Iglo and its very specific positioning in Austria and were able to show people like me – and I have been responsible for the management of this brand for 16 years - new aspects and opportunities.“
Paul Zumbühl, CEO Worldwide Interroll Group: „Even today, only 2 years after the start of the project, we see clearly measurable success. In addition, our profit margin developed positively – despite the recession.“
Susanne Horn, General Agent Neumarkter Lammsbräu: „With a finely honed sense of human nuance, with scientific background knowledge and in an effective time frame of just under three months, you managed to make our gut feeling and a long family tradition into traceable, descriptive values for Neumarkter Lammsbräu.“
Peter Marko, Director Kitzbühel Tourismus: „Based on the brand strategy defined by Brand:Trust in 2008, we worked together to create a comprehensive implementation program, which has overcome many hurdles and is now successfully being realized.“
Jörg Bruch, Strategy & Communication TeamBank AG: „We decided to go with Brand:Trust because we were convinced by the conceptually sound and repeatedly tested methodology.“
Thomas Jorberg, Speaker of the Board GLS Gemeinschaftsbank eG: „For us, it is primarily about starting with the peak performances to find the core of the brand GLS Bank, and not to invent something new that would then be imposed upon us.“
Chemicals & Textiles
Since 2002 we have been working in this sector. We work for Sanitized, GORE-TEX, Eurolub and AkzoNobel, to name but a few. BASF, the largest chemicals company in the world, is among our customers. We have been responsible for their worldwide brand architecture and implementation since 2005.
In cooperation with strong chemicals brands, we find ways to turn their technical superiority into perceptible benefit – with brands that turn non-visible products into something that can be experienced. And we support them in replacing expired patents with attractive brands. In the textiles sector, for instance, we advise companies for ingredient branding or brand alliances when - as in the case of GORE-TEX – they wish to be recognized more readily by their end customers.
